How to Make Your Customers Beg to Pay More
When Steve Jobs unveiled the first iPhone back in 2007, NOBODY complained about the price. Why?
I’ve always been captivated by this phenomenon…
Why the heck do people line up around the block to pay $1000+ for a new iPhone when there are cheaper options everywhere?
This isn’t just about Apple — it’s about YOU and your business.
Let’s dig in…
The $3 Trillion Dollar Secret
When Steve Jobs unveiled the first iPhone back in 2007, BlackBerry was absolutely crushing it.
Everyone else was in a race to the bottom, trying to make cheaper smartphones.
But Jobs?
He didn’t sell a phone… he sold a revolution that would fit in your pocket.
A transformation.
And guess what? Nobody complained about the price!
Apple has NEVER been the cheapest option. Not once. Yet they’re worth $3 trillion.
The lesson? People don’t buy products—they buy what they believe will solve their problems or improve their situation.
The Transformation Formula
Here’s what we entrepreneurs commonly get wrong...
We think customers care about the PRODUCT. Nope. Customers care about their PROBLEMS and the PERSON they want to become.
- BlackBerry sold reliability and control
- Apple sold a vision of a more connected, capable you
One was a trusted assistant.
The other was a life-changing companion.
See the difference? It’s so massive that one went bankrupt and the other one was a massive success.
Your Turn: Charge What You’re Worth
I want you to try something this week that might feel uncomfortable:
Look at your offer through the transformation lens. Ask yourself:
1. What identity shift am I really selling?
2. What’s the REAL cost to my customer of NOT buying?
3. How clearly am I communicating my promise?
The Bottom Line
The winners in business aren’t the ones with the lowest prices… they’re the ones who show their customers the true “cost” of not doing business with them.
When you nail the transformation story, price objections disappear. That’s when you build a business that can truly scale.
I’ve seen this work with countless entrepreneurs. The moment we shift from “here’s my product” to “here’s who you’ll become,”… everything changes.
Cheering for ya!
#BeBusinessSmart