Educational Toy Side Business Opportunity in 2025
Parents recognize that tomorrow’s jobs will require strong STEM skills and growing concerns about screen time are pushing parents toward physical educational toys.
Let me share something exciting: The global educational toy market is predicted to grow from $56.3 billion in 2024 to a staggering $139.5 billion by 2034 1.
That’s a revolution in how parents invest in their children’s future!
Why This Means Opportunity For You?
Think about this: A market growing at 9.5% annually 2 isn’t just a trend - it’s a huge wave of opportunity.
The best part? You don’t need to be a toy industry expert to ride it.
Real Success Stories to Prove It’s Possible
Let’s look at some inspiring examples of entrepreneurs who started small side businesses and made it big:
Melissa and Doug Bernstein started Melissa & Doug from scratch, creating wooden educational toys when everyone else was going digital. Today, they’re one of the most respected names in educational toys 4.
Consider Ayah Bdeir, founder of littleBits. She turned her passion for teaching electronics into a company that generated over $150 million in lifetime revenue before being acquired by Sphero 5.
Alice Brooks and Bettina Chen, two engineers, created Roominate, a line of STEM toys for girls. After appearing on Shark Tank, their company was acquired by PlayMonster, proving that innovative educational toys can attract major industry players 6.
The Market
According to Fortune Business Insights 8, several factors are driving this growth:
- Parents recognize that tomorrow’s jobs will require strong STEM skills.
- Growing concerns about screen time are pushing parents toward physical educational toys.
- COVID-19 transformed how parents view educational play at home.
Starting an Educational Toy Business?
Here’s what you need to know:
Find Your Niche The market has room for specialists. Focus on solving specific educational challenges.
Start Small, Think Big You don’t need a full product line to start. Begin with one great product that solves a clear problem.
Leverage E-commerce Online platforms make it easier than ever to reach your target market globally.
Your Next Steps
Research The Market Study successful educational toy companies and identify underserved markets.
Develop Your Concept Focus on creating or finding products that combine learning with genuine fun.
Test and Validate Start small, get feedback, and iterate based on real user experiences.
Think Outside the Box
KiwiCo, founded by Sandra Oh Lin, shows how innovation in educational toys can create massive success.
They transformed the traditional toy model into a subscription-based servce, proving that new business models can thrive in this space 7.
A subscription business could be a perfect home business to start. Why not?
2025 is Your Time!
The educational toy market isn’t just about selling products -- it’s about shaping the future of learning. With the projected growth to happen in the next few years, 1 the opportunity is massive.
Every success story in this article started with someone who saw an opportunity and took action.
The market is growing. Parents are desperately seeking quality educational toys, and the barriers to entry have never been lower.
Are you ready to start a side business and make money, while helping shape the next generation of learners?
Let's do this!
#BeBusinessSmart